Coffee Shop Management Video Course

SECTION 1.   THE LOCATION ANALYSIS
1.1 The entrepreneur and his idea
1.2 The location: no location is wrong, but the target and products put in can be wrong...
1.3 Which is the right concept for us? Cafè, Italian, Starbucks style, specialty and...
1.4 Evaluate the strengths and weaknesses of a location
1.5 Competitors and other elements to evaluate the location

SECTION 2   BUSINESS PLAN AND BREAK-EVEN POINT
2.1 The business plan: a tool for us and for the stakeholders
2.2 Coffee shop financing: football players and Crowd...
2.3 Calculate the taking of a coffee shop
2.4 Evaluate the various categories of costs: food and beverages costs, employees, fixed costs
2.5 The breakeven point
2.6 Thinking about a coffee shops chain?

SECTION 3.  MARKETING: CREATING A SUCCESSFUL COFFEE SHOP
3.1 Marketing and products, get the best coffees and prepare them at the best… but what exactly does “best” means?
3.2 … the perception of the clients and the communication
3.3 The new trends around the world
3.4 Venues that have become legends!

SECTION 4.   BEFORE THE OPENING...
4.1 Buying an existing shop? What to check
4.2 Opening a new venue: the bureaucracy in different countries
4.3 equipment, machines and tools: how to choose them
4.4 Furnish the room. A choice that starts from the idea
4.7 the agronomy of the coffee shops
4.8 costs of furnishing a coffee shop around the world...
4.9 A grand opening? And then?

SECTION 5.  DAILY MANAGEMENT
5.1 the very first delicate days...
5.2 Daily management of products, suppliers, and clients
5.3 Quality and standards managing several shops
5.4 never, never stops!